{"id":38,"date":"2018-03-02T08:48:32","date_gmt":"2018-03-02T08:48:32","guid":{"rendered":"http:\/\/wellco-project.eu\/?page_id=38"},"modified":"2018-03-14T08:15:35","modified_gmt":"2018-03-14T08:15:35","slug":"about","status":"publish","type":"page","link":"https:\/\/wellco-project.eu\/index.php\/about\/","title":{"rendered":"Project Background"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-414 size-medium aligncenter\" src=\"http:\/\/wellco-project.eu\/wp-content\/uploads\/2018\/03\/2018-03-13-300x199.png\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/wellco-project.eu\/wp-content\/uploads\/2018\/03\/2018-03-13-300x199.png 300w, https:\/\/wellco-project.eu\/wp-content\/uploads\/2018\/03\/2018-03-13-768x510.png 768w, https:\/\/wellco-project.eu\/wp-content\/uploads\/2018\/03\/2018-03-13-1024x681.png 1024w, https:\/\/wellco-project.eu\/wp-content\/uploads\/2018\/03\/2018-03-13.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<hr \/>\n<p>Ageing trends in Europe shows that in the coming decades, the high number of \u2019baby boomers\u2019 will increase the number of elderly people, reaching 28.7% of the EU-28\u2019s population those aged 65 years or over by 2080.\u00a0 Moreover thanks to the advances in technology, health care and pharmacological treatments, life expectancy has also notably increased. However, despite this statistically predicted life expectancy rise, the quality of life in\u00a0 recent years may have actually decreased, due to the prevalence of \u00a0chronic illnesses such as heart disease, cancer, stroke, and diabetes. More than half of people aged 50\u201364 already report having a chronic condition, and nearly 91% of adults aged 75 and older suffer from one or more chronic conditions <strong>Unhealthy behaviours <\/strong>like <strong>poor diet, physical inactivity, smoking, etc. contribute largely towards incurring\u00a0 preventable chronic conditions<\/strong>. To avoid them, different measures have been proposed, such as an encouragement for people to make healthier behavioural and consumption choices\u00a0\u00a0 These actions are even more effective when they are supported by <strong>personalised health and wellbeing coaching services, <\/strong>that aim \u00a0to raise awareness about healthier lifestyles to improve the overall quality of people\u2019s lives.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-415 alignright\" src=\"http:\/\/wellco-project.eu\/wp-content\/uploads\/2018\/03\/2018-03-13-2-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/wellco-project.eu\/wp-content\/uploads\/2018\/03\/2018-03-13-2-300x200.png 300w, https:\/\/wellco-project.eu\/wp-content\/uploads\/2018\/03\/2018-03-13-2-768x512.png 768w, https:\/\/wellco-project.eu\/wp-content\/uploads\/2018\/03\/2018-03-13-2.png 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br \/>\nThe WellCo solution will provide a\u00a0 <strong>novel approach<\/strong> to promoting healthier lifestyles for longer life expectancy, by providing <strong>personalized advice<\/strong>, <strong>guidance <\/strong>and <strong>follow-up<\/strong> of users for the adoption of healthier behaviour choices.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ageing trends in Europe shows that in the coming decades, the high number of \u2019baby boomers\u2019 will increase the number of elderly people, reaching 28.7% of the EU-28\u2019s population those aged 65 years or&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wellco-project.eu\/index.php\/wp-json\/wp\/v2\/pages\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wellco-project.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wellco-project.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wellco-project.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wellco-project.eu\/index.php\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":18,"href":"https:\/\/wellco-project.eu\/index.php\/wp-json\/wp\/v2\/pages\/38\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/wellco-project.eu\/index.php\/wp-json\/wp\/v2\/pages\/38\/revisions\/430"}],"wp:attachment":[{"href":"https:\/\/wellco-project.eu\/index.php\/wp-json\/wp\/v2\/media?parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}